Nutrisystem Fast 5+ TV Commercial, 'Be Healthy' Feat. Marie Osmond & Dawn Zier

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How Nutrisystem lost flab and got into fighting shape
Analysts say acquiring South Beach Diet helped fuel late and growth in the company's stock, based on expectations that South Beach would develop sizable revenues. Both strategies were misguided and sent the wrong message to customers, she says. Awesome CP while getting fucked bareback. That helped Karen Nutkowitz, 40, lose 30 pounds five years ago. Facebook , Twitter , YouTube. Facebook icon Twitter icon Pinterest Mail icon.

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In her five years as chief executive officer, the MIT-trained Zier has used technology and data to execute a company turnaround that has sent Nutrisystem's stock up more than seven times and tallied 16 consecutive quarters of growth.

A partnership with Walmart that began in and put Nutrisystem products in 3, stores made the product more accessible, while acquiring South Beach Diet in late gave Nutrisystem a second big brand.

Analysts say acquiring South Beach Diet helped fuel late and growth in the company's stock, based on expectations that South Beach would develop sizable revenues.

Now 45 years old, Nutrisystem is at a crossroads. And a woman with a monster following — Oprah Winfrey — bought a stake in the company in and agreed to pitch the brand. Nutrisystem had reported revenue losses for several years when Zier started in the top job on Nov.

She brought in a new chief marketing officer, Keira Krausz, and chief financial officer, Michael Monahan, to develop a sustainable growth plan. The growth of both companies is proof that the industry is growing, say analysts — propelled by a not-so-healthy public. Weight-loss service providers that operate online, such as Nutrisystem, "have performed well in recent years as consumers have become increasingly accustomed to using the internet for a variety of needs.

Nutrisystem's online focus is evident: It is consistently ranked on Internet Retailer's Top list. More than 70 percent of purchases are made through digital channels, and mobile is the fastest-growing platform. It also ships more than million food items annually — boxed kits containing meals that are shipped and delivered on doorsteps. Indeed, Nutrisystem's deal with Walmart marked the brand's first foray into retail stores. When Zier arrived, "I did what my engineering training taught me," she said.

Such an approach isn't surprising, given Zier's background: Among Zier's first moves was to establish what she called a FACTS-based culture — an acronym that stands for focused, accountable, consumer-centric, team-oriented, solution-based.

The Nutrisystem customer call center fields as many as 15, calls a day. Entertainer Marie Osmond also has represented the company for a long time. It is not only a physical battle, but an emotional and financial one, as well. Zier said she, too, has had success using Nutrisystem products. She is also keenly aware of the elite club she belongs to: According to the Fortune list, 4. Zier said Nutrisystem's philosophy will continue to be about portion control and behavioral change.

Conversely, Nutrisystem, looking gaunt, desperately needed to fatten up. I don't tend to talk about being a female CEO because I don't think it's relevant in the investor world, but in terms of understanding the customer, it's very relevant. I have a deeper understanding for how people, largely women, struggle with weight and how it's an emotional issue, a nutritional issue, and a physical issue.

It all has to come together in the [diet] experience. I'm very empathetic toward that because as a female, I've also struggled with that. Shares have gone up - with Nutrisystem now trading in the upper teens.

Your weight is down. I've tried Weight Watchers. I've tried Jenny Craig. I've tried them all. Obviously, I recommend Nutrisystem. When I came in November , the company had been suffering revenue declines for the last five years. I'm a big believer that it's easy to drive revenue, but you have to make sure it's profit-generating revenue. One of my first focuses was to get the margins back in place. Did you immediately try to change the product in time for the all-important New Year's diet resolution first-quarter?

I came in November, so I had no ability to impact diet season.

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